The institution's social commitment is materialised in the implementation of a large number of programmes that foster physical, technological and cognitive accessibility, and in working with volunteers on financial education –via its Mueve.te platform– and collaborations with the third sector. In starting up these social itiatives, the bank attains the involvement of all its stakeholders.
Bankinter makes a firm commitment to equip all its channels for stakeholder relations with maximum accessibility, especially designed for people with disabilities and the elderly, attaining adapted and high-quality services that meet their expectations and needs.
To ensure continuous improvement in managing accessibility and thus complying with its policy, signed in 2010, Bankinter implemented a Universal Access Management System (UAM). This system is certified according to UNE standard 170001 and is implemented at company headquarters (Paseo de la Castellana, 29) and at seven branches located in different bank areas.
Moreover, the accessibility of the Bankinter website was accredited by an external audit, according to which the bankinter.com site satisfies accessibility requirements set out in AENOR's ICT accessibility certification, pursuant to the standard UNE 139803.
Given the high percentage of banking transactions that Bankinter customers execute on remote channels, equipping these remote channels with utmost accessibility has been considered a priority. Meriting mention among the accessible services started up are the braille coordinates card for phone transactions, monthly statements in audio and large print formats, an accessible video player, and the service to provide advice by video-calls in sign language, accessible from all branches.
During 2015, the collaboration agreement was renewed with the National Deaf Persons Confederation CNSE) to train them on both basic and advanced banking concepts. The bank also joined the ONCE Foundation's Inserta Programme (promoting the hiring of people with disabilities), among other initiatives.
With regard to financial education, these initiatives merit mention:
Participation in the ‘Your Finances, Your Future’ project, promoted by the Spanish Banking Association (AEB) and the Junior Achievement Foundation, whose mission is to develop the skills and knowledge of secondary school and baccalaureate students on managing domestic economy.
Financial training programme taught by bank volunteers for students with mental disability from the Estudiantes Foundation, the Amás Group and the Carmen Pardo Valcarce Foundation.
Financial training programme for deaf people, taught at different CNSE federations.
Programme to mentor students in the Campus Project by the Carmen Pardo Valcarce Foundation, which started in December 2014 and has been extended until June 2016.
Elaboration, together with Instituto de Empresa, of the Clear Finance Dictionary, which includes 1500 terms, defined in a simple and understandable way. It was published by LID Publishing and is available to customers on the branch and internet network.
These types of initiatives are highly valued by staff, who consider the experience both enriching and necessary, given that it obliges them to develop specific skills to adapt communications to everyone.
The leading role of bank employees in the social actions from the 'Tic Tac Toe' Plan was highly significant, largely owing to the corporate volunteer management platform Mueve.te. Via this platform, there were 620 volunteers at a total of 52 financial education, sport, environmental and sociocultural activities during 2015.
Other charity actions carried out throughout 2015 were:
4th edition of the Involved and Unified programme, through which 10 social initiatives are funded, with a total amount of 50,000 euros. The Involved and Unified programme is a 360º initiative that involves the bank's different stakeholders as participants: customers who use the Bankinter Solidaria Visa; bank employees, who presented 109 social projects; society, that participates and spreads the project on social networks; and managers in the institution, who sponsor the various projects.
The employee food collection campaign, organised in December with the collaboration of the Valora Foundation. The collection of foodstuffs increased by 25% with respect to last year. Furthermore, the bank collaborated with an initial contribution of foods at all of the main offices.
The company adopted the methodology developed by LBG (London Benchmarking Group), that lets the contributions, achievements and impacts of social action in the community and surrounding area by measured, managed, evaluated and communicated. LBG focuses on capturing everything that a company contributes to society, regardless of its business activity.
The indicators for 2015 are: